Husco’s GenSteer™ Named a Next Level Award Finalist Ahead of CONEXPO‑CON/AGG 2026
Nomination Recognizes a Breakthrough Steer‑by‑Wire System
Waukesha, WI — February 9, 2026 — Husco is proud to announce that GenSteer™, the company’s Steer‑by‑Wire (SbW) platform designed for wheeled off‑highway equipment, has been selected as a Next Level Award finalist in the Equipment category at CONEXPO‑CON/AGG 2026. This industry recognition highlights the significance of what GenSteer brings to the future of machine control, well before the official product reveal happening at the tradeshow.
A New Foundation for Digital Steering
While the full technical details will be unveiled at CONEXPO‑CON/AGG, GenSteer represents a giant leap forward for the evolution of SbW for the construction, agriculture, mining, and material‑handling industries.
The product is designed to give OEMs a practical, scalable foundation for modern steering features, without the high complexity or costly redundancy that have historically slowed industry adoption.
GenSteer enables:
- Software‑defined upgrades without the need to change hardware
- Redundancy without replication for true fail‑functional safety
- Drop‑in integration with minimal machine redesign
- A direct path to digital steering across all wheeled equipment
A Breakthrough Recognized by Industry Leaders
The Next Level Awards honor products that elevate the industry through innovation, sustainability, performance, and operator‑first design. GenSteer’s placement as a finalist underscores its potential to reshape expectations for modern machine control.
“GenSteer is one of those rare innovations that immediately changes the conversation around SbW adoption in Off-Highway applications. Being named a Next Level Award finalist tells us the industry sees the significance, too. This isn’t an incremental improvement; it’s the beginning of a new era for digital control across all wheeled equipment.” — Ben Holter, Product Director, Husco
See GenSteer at CONEXPO‑CON/AGG 2026
Husco will debut the full GenSteer system at CONEXPO‑CON/AGG 2026, with live interactive demos and technical walk‑throughs available throughout the week.
Visit Booth S81415, South Hall, Second floor to experience the platform firsthand.
For more information or interview requests, contact Allison Salkeld at allison.salkeld@husco.com.
